Ideation - Single
Ad Agency: Rethink Client: IKEA Canada, Johanna Andren, Claudia Mayne, Noah Keefe, Jennifer Bauer, Lisa Huie Chief Creative Officer: Aaron Starkman Executive Creative Director: Mike Dubrick Creative Director: Joel Holtby, Natasha Michalowska, Zachary Bautista Associate Creative Director: Skye Deluz, Jacquelyn Parent, Brie Lim Art Director: Skye Deluz, Zachary Bautista Writer: Jacquelyn Parent Designer: Brie Lim Strategist: Shereen Ladha Producer: Kate A. Spencer Studio Manager: Brad Kumar Group Account Director: Kiara Wilson Account Manager: Melissa Luk Production House: Fuze Reps, Jim Norton Photography Photographer: Jim Norton Producer: Tonya Norton Executive Producer: Nicole Gomez Prop Stylist: Catherine Doherty Food Stylist: Claudia Bianchi Retoucher: Evonne Bellefleur Post-Production House: R+D Productions Editor: Stephen Parker Audio House: Grayson Music Producer: Tyler Estwick Director: Tyson Kuteyi Engineer: Chris Cobain ProPrint: Stephen De Leon Printer: Flash Reproductions, Steve Frattaroli Media Agency: Carat CRM: Wunderman Thompson Canada
It had been a long time since Canadians were able to properly celebrate the holidays or even just gather together for dinner. So long, in fact, that IKEA realized entertaining skills might have gotten a little rusty. So we designed IKEA Set-The-Tablecloths - real, beautiful holiday tablecloths with guides for setting the table hidden in the design.