IKEA Stiromoüs

Consumer Direct Mail/Media Insert - Single


Rethink, Toronto/Montreal/Vancouver
t: 416-583-2178
w: rethinkcanada.com

Client: IKEA Canada Creative Director: Xavier Blais, Joel Holtby Writer: Xavier Blais, Justin Santelli Art Director: Edouard Coune Producer: Terri Winter Strategist: Suzy Truong Photographer: Thanh Pham Set Direction: Alix Le Clercq Executive Creative Director: Nicolas Quintal Chief Creative Officer: Aaron Starkman Head of Strategy: Sean McDonald Account Manager: Catherine Blouin-Mainville, Gabrielle Bergeron Media Agency: Carat

IKEA is all about creating a better, more sustainable everyday. So we used our well-known visual platform as a way to encourage people to pack their stuff using everyday home items: t-shirts instead of wrapping paper, and socks instead of packing peanuts to name a few.