In the Blink of an Eye

Cause-Related Advertising - Single

2025

LG2, Quebec/Montreal/Toronto
w: lg2.com

Creative Director: Geneviève Langlois, Elise Cropsal Copywriter: Alexandre Pépin Art Director: Tyran Trieu Designer: Mathilde Bonin-Leblanc Architecture: Hélène Fortin Strategic Planning: Arthur Rollet Client Services: Marie-Ève Despars, Adèle Charet-Normandeau, Stéphanie Vallée Project Management, Production: Vincent Boivent Technical Director: Andres Norambuena Technology Development: Nicolas Dubé-Pauzé Web Developer: Romain Avalle, Jérémie Devoos, Jean-Simon Bondaz Agency Producer: Geneviève Demers Animator: Jean-Philippe Guy Editor: Carl Munger, Dylan Morin Colorization: Carl Munger Special Effects: Jean-Philippe Guy Illustrator: Pascale Alie-Crête Mac Artist: Sylvie Tétreault Chief Creative Officer: Nicolas Baldovini, Josh Stein, Luc Du Sault Chief Strategy Officer: Sophie-Annick Vallée Vice-President, Strategy: Marc-André Fafard Vice-President, Account Services: Karine Payette Executive Creative Director: Geneviève Langlois Executive Direction, Experiential And Brand Activation: Andres Norambuena General Manager: Pascale Boulanger Digital Media Director: Frédérick Maheux Partner and Senior Vice-President, Corporate Communications: Mirabel Paquette Senior Advisor: Noémie Tétreault Client: Zoo de Granby – Hélène Bienvenue, Marie-Claude Landry Ad Agency: LG2 Sound Studio: Circonflex Media Agency: La Bande PR Agency: National

Zoo de Granby's new foundation, Mission Faune, focuses on raising awareness and protecting endangered species. For its launch, we created In the Blink of an Eye, an exhibition threatened by humans. Featuring bespoke artwork as ephemeral as endangered species, the installation made animals disappear the instant someone blinked, symbolizing how quickly species will vanish if we don't act. By merging art and technology, we turned extinction into something people could no longer ignore.