In the Blink of an Eye

Experiential/Event - Series

2025

LG2, Quebec/Montreal/Toronto
w: lg2.com

To challenge the perception that extinction is a distant, ignorable phenomenon, we made visitors unknowingly trigger it. In the Blink of an Eye was an exhibition threatened by humans where bespoke portraits of endangered animals vanished the moment someone blinked. Powered by facial recognition, it symbolized how fast species disappear when we turn a blind eye. This emotional experience gave Zoo de Granby's Mission Faune a powerful platform to raise awareness and drive action.

Creative Director: Geneviève Langlois, Elise Cropsal
Copywriter: Alexandre Pépin
Art Director: Tyran Trieu
Designer: Mathilde Bonin-Leblanc
Architecture: Hélène Fortin
Strategic Planning: Arthur Rollet
Client Services: Marie-Ève Despars, Adèle Charet-Normandeau, Stéphanie Vallée
Project Management, Production: Vincent Boivent
Technical Director: Andres Norambuena
Technology Development: Nicolas Dubé-Pauzé
Web Developer: Romain Avalle, Jérémie Devoos, Jean-Simon Bondaz
Agency Producer: Geneviève Demers
Animator: Jean-Philippe Guy
Editor: Carl Munger, Dylan Morin
Colorization: Carl Munger
Special Effects: Jean-Philippe Guy
Illustrator: Pascale Alie-Crête
Mac Artist: Sylvie Tétreault
Chief Creative Officer: Nicolas Baldovini, Josh Stein, Luc Du Sault
Chief Strategy Officer: Sophie-Annick Vallée
Vice-President, Strategy: Marc-André Fafard
Vice-President, Account Services: Karine Payette
Executive Creative Director: Geneviève Langlois
Executive Direction, Experiential And Brand Activation: Andres Norambuena
General Manager: Pascale Boulanger
Digital Media Director: Frédérick Maheux
Partner and Senior Vice-President, Corporate Communications: Mirabel Paquette
Senior Advisor: Noémie Tétreault
Client: Zoo de Granby – Hélène Bienvenue, Marie-Claude Landry
Ad Agency: LG2
Sound Studio: Circonflex, Circonflex
Media Agency: La Bande
PR Agency: National