In the Blink of an Eye

Experiential/Event - Series

2025

LG2, Quebec/Montreal/Toronto
w: lg2.com

Creative Director: Geneviève Langlois, Elise Cropsal Copywriter: Alexandre Pépin Art Director: Tyran Trieu Designer: Mathilde Bonin-Leblanc Architecture: Hélène Fortin Strategic Planning: Arthur Rollet Client Services: Marie-Ève Despars, Adèle Charet-Normandeau, Stéphanie Vallée Project Management, Production: Vincent Boivent Technical Director: Andres Norambuena Technology Development: Nicolas Dubé-Pauzé Web Developer: Romain Avalle, Jérémie Devoos, Jean-Simon Bondaz Agency Producer: Geneviève Demers Animator: Jean-Philippe Guy Editor: Carl Munger, Dylan Morin Colorization: Carl Munger Special Effects: Jean-Philippe Guy Illustrator: Pascale Alie-Crête Mac Artist: Sylvie Tétreault Chief Creative Officer: Nicolas Baldovini, Josh Stein, Luc Du Sault Chief Strategy Officer: Sophie-Annick Vallée Vice-President, Strategy: Marc-André Fafard Vice-President, Account Services: Karine Payette Executive Creative Director: Geneviève Langlois Executive Direction, Experiential And Brand Activation: Andres Norambuena General Manager: Pascale Boulanger Digital Media Director: Frédérick Maheux Partner and Senior Vice-President, Corporate Communications: Mirabel Paquette Senior Advisor: Noémie Tétreault Client: Zoo de Granby – Hélène Bienvenue, Marie-Claude Landry Ad Agency: LG2 Sound Studio: Circonflex, Circonflex Media Agency: La Bande PR Agency: National

To challenge the perception that extinction is a distant, ignorable phenomenon, we made visitors unknowingly trigger it. In the Blink of an Eye was an exhibition threatened by humans where bespoke portraits of endangered animals vanished the moment someone blinked. Powered by facial recognition, it symbolized how fast species disappear when we turn a blind eye. This emotional experience gave Zoo de Granby's Mission Faune a powerful platform to raise awareness and drive action.