In the Blink of an Eye

Experimental/Artistic - Single

2025

LG2, Quebec/Montreal/Toronto
w: lg2.com

Creative Director: Geneviève Langlois, Elise Cropsal Copywriter: Alexandre Pépin Art Director: Tyran Trieu Designer: Mathilde Bonin-Leblanc Architecture: Hélène Fortin Strategic Planning: Arthur Rollet Client Services: Marie-Ève Despars, Adèle Charet-Normandeau, Stéphanie Vallée Project Management, Production: Vincent Boivent Technical Director: Andres Norambuena Technology Development: Nicolas Dubé-Pauzé Web Developer: Romain Avalle, Jérémie Devoos, Jean-Simon Bondaz Agency Producer: Geneviève Demers Animator: Jean-Philippe Guy Editor: Carl Munger, Dylan Morin Colorization: Carl Munger Special Effects: Jean-Philippe Guy Illustrator: Pascale Alie-Crête Mac Artist: Sylvie Tétreault Chief Creative Officer: Nicolas Baldovini, Josh Stein, Luc Du Sault Chief Strategy Officer: Sophie-Annick Vallée Vice-President, Strategy: Marc-André Fafard Vice-President, Account Services: Karine Payette Executive Creative Director: Geneviève Langlois Executive Direction, Experiential And Brand Activation: Andres Norambuena General Manager: Pascale Boulanger Digital Media Director: Frédérick Maheux Partner and Senior Vice-President, Corporate Communications: Mirabel Paquette Senior Advisor: Noémie Tétreault Client: Hélène Bienvenue, Marie-Claude Landry Ad Agency: LG2 Client: Zoo de Granby Sound Studio: Circonflex, Circonflex Media Agency: La Bande PR Agency: National

Human activities are causing species to disappear at an alarming rate. But it's easier to turn a blind eye to a problem when it doesn't disrupt your routine. In the Blink of an Eye was a digital-meets-handicraft exhibition where portraits of endangered animals vanished every time a visitor blinked. It symbolized how quickly species will vanish if we don't act.. Using facial recognition, it transformed a passive reflex into a haunting metaphor to show the consequences of inaction.