In the Blink of an Eye

Experimental/Artistic - Single

2025

LG2, Quebec/Montreal/Toronto
w: lg2.com

Human activities are causing species to disappear at an alarming rate. But it's easier to turn a blind eye to a problem when it doesn't disrupt your routine. In the Blink of an Eye was a digital-meets-handicraft exhibition where portraits of endangered animals vanished every time a visitor blinked. It symbolized how quickly species will vanish if we don't act.. Using facial recognition, it transformed a passive reflex into a haunting metaphor to show the consequences of inaction.

Creative Director: Geneviève Langlois, Elise Cropsal
Copywriter: Alexandre Pépin
Art Director: Tyran Trieu
Designer: Mathilde Bonin-Leblanc
Architecture: Hélène Fortin
Strategic Planning: Arthur Rollet
Client Services: Marie-Ève Despars, Adèle Charet-Normandeau, Stéphanie Vallée
Project Management, Production: Vincent Boivent
Technical Director: Andres Norambuena
Technology Development: Nicolas Dubé-Pauzé
Web Developer: Romain Avalle, Jérémie Devoos, Jean-Simon Bondaz
Agency Producer: Geneviève Demers
Animator: Jean-Philippe Guy
Editor: Carl Munger, Dylan Morin
Colorization: Carl Munger
Special Effects: Jean-Philippe Guy
Illustrator: Pascale Alie-Crête
Mac Artist: Sylvie Tétreault
Chief Creative Officer: Nicolas Baldovini, Josh Stein, Luc Du Sault
Chief Strategy Officer: Sophie-Annick Vallée
Vice-President, Strategy: Marc-André Fafard
Vice-President, Account Services: Karine Payette
Executive Creative Director: Geneviève Langlois
Executive Direction, Experiential And Brand Activation: Andres Norambuena
General Manager: Pascale Boulanger
Digital Media Director: Frédérick Maheux
Partner and Senior Vice-President, Corporate Communications: Mirabel Paquette
Senior Advisor: Noémie Tétreault
Client: Hélène Bienvenue, Marie-Claude Landry
Ad Agency: LG2
Client: Zoo de Granby
Sound Studio: Circonflex, Circonflex
Media Agency: La Bande
PR Agency: National