Intellectual Pizza Property

Experiential/Digital Engagement - Single

2025

Leo, Toronto, ON
w: leotoronto.com

Chief Creative Officer: Steve Persico, Angus Tucker Executive Creative Director: Kohl Forsberg Creative Director: Tyler McKissick Senior Copywriter: Alex Scott Group Account Director: Scott Lyons Account Director: Krzysztof Iwanicki Account Executive: Vanessa Niragira Integrated Project Manager: Brittney Kremer Design Director: Louis Duarte Senior Designer: Katherine Ross VP, Production Director: Emma Du Boisson Producer: Mike Spilchuk, Lu Zhang SVP, Group Strategy Director: Ryan Roberts Group Strategy Director: Pooja Beri Senior Strategist: Aleeza Yermus Digital Project Director: Thomas Degez Associate Creative Director: David Freedman Creative Technology: David Freedman Manager, Print Production and Studio: Kevin Stephen VP, Print and Post-Production: Gord Cathmoir Editor: Kyle McNair, Stephen Sora Production Company: Westside Studio Executive Producer: Amanda Morrison, Emily McKay, Kailee Nowosad Line Producer: Meghan Buckley Director: Ryan Szulc, Dustin Anstey DOP: Zach Koski Casting Director: Stephen Milo Editing Company: Saints Assistant Editor: Sam Rousseau Audio House: Vapor Music Transfer: Darling VFX Client: Pizza Hut Canada President and General Manager: Daniel Meynen Chief Brand Officer: Jennifer Ligotti Marketing Director: Neil Littler Marketing Manager: Daniela Di Vito Innovation Manager: Kaela Lewis

Winning Entry: vimeo.com/1110096526/0a52cbffbd

In a world of customization, Pizza Hut's Triple Box wasn't just one product—it was 24,356 unique combinations. So, we turned each combo into IPP—Intellectual Pizza Property—letting fans claim and earn from their own custom Pizza Hut creation.