It Pays to Be Early

Digital Engagement Campaign

2025

Wunder, Halifax, NS
t: 902-700-4711
e: hello@wunder.ca
w: wunder.ca

Creative Director: Stephen Flynn, Mike Postma Project Manager: Cobie McFallon Designer: Naqsh Sagar Developer: Beatriz Moura Client: Canadian Lung Association

To make people aware of the importance of the early detection of lung cancer we spread the word where people are always bragging about being early: the comments. On some of the most popular social media pages, Canadian Lung Association turned hundreds of first comments into awareness ads for the early detection of lung cancer, beating over 670 million followers to the comments.