It's Good to Talk

Copywriting for Video or Sound

2025

Leo, Toronto, ON
w: leotoronto.com

Chief Creative Officer: Angus Tucker Creative Director: Marcus Sagar, Nicolas Dion Associate Creative Director: Yan Snajdr, Tom Mednick, Kyle Scotland, Jason Sweeney Senior Copywriter: Madi Dloomy Senior Art Director: Priyanka Bhullar President: Ben Tarr Managing Director: Natasha Dagenais Chief Strategy Officer: Tahir Ahmad SVP, Group Strategy Director: Ryan Roberts Senior Strategist: Aleeza Yermus VP, Group Account Director: Kristine Black Group Account Director: Matt Baggley, Véronique Desroches Executive Producer: Kali Kyriazis, Dave Lembke, Melissa Kahn Senior Editor: Kyle McNair Editor: Jonathan Garofalo, Michelle Czukar, Mariam Fahmy Ad Agency: LG2 Copywriter: Philippe Coulombe Producer: Catherine Dumas Account Supervisor: Léa Cardineau Production Company: Frank Content Creative Coordinator: Leah Joseph Line Producer: Chris Cunningham Director: Trevor Gourley Post-Production House: Rooster Assistant Editor: Matt Blakley Client: Bell Canada Chief Brand Officer: Devorah Lithwick VP, Brand and Sponsorship: David Kennedy Director, Brand and Insights: Linda Di Luzio Senior Manager, Brand: Peggy Pare Lead Designer: Kevin Francisco

Winning Entry: vimeo.com/1110290550/5b1a56cab3

People are lonelier than ever. But studies show that even a short phone call can help ease that feeling. Bell encouraged Canadians to use their phones and make a real connection — to call someone, anyone, and just talk. We created over 150 unique, inane, and fun conversation starters across TV, OOH, digital, and social, all to remind people that it doesn't matter what you talk about, as long as you do.