It's PrEP, Bitch

Music - Single

2024

Spicy Alii, Montreal, QC

Client: The PrEP Clinic Creative Director: Ali Naqi Music Producer: Lady Pista Writer: Farha Mitha Director: Nick Dragras Director of Photography: Andrew Vance Gimbal Operator: Wes Nguyen Gaffer: Alex Kinish Makeup Artist: Daniela Donayre Production Assistant: Tori Wanzama Choreography: Your Dance Class (YDC) Costume Designer: Connor Mccalden Photographer: Quinton Cruickshanks Audio Engineer: Matt Stevens 1st Assistant Camera: Victor On Lighting Assistant: Simon Sealy DIT: Gavin Lee Media Agency: ConnectAd

Winning Website: prepclinic.ca/itsprepbitch

The PrEP Clinic's "It's PrEP Bitch" campaign boldly reclaims sexual freedom by blending pop culture, jazz, and dance to break down barriers in HIV prevention. Featuring Canada's Drag Race queens and acclaimed artists, it promotes sexual health and celebrates diversity, fostering a vibrant community where all orientations are embraced. With perks like free HPV vaccines and no health card needed, the clinic makes care accessible, empowering people to live authentically.