Jeep Charging Campaign
Experiential/Event - Single
Publicis, Montreal, QC
Client: Stellantis Canada/Jeep Chief Creative Officer: Sann Sava, Eduardo Marques Creative Director: Mischa Schreuder Art Director: Karl Ouellette, Lennard Freij, Preto Murara Copywriter: Antoine Leclerc, Snar Hunfeld Motion Graphics Artist: Frank Lamontagne VP, Brand Director: Claude Chagnon, Bobby Malhotra Account Director: Line Veillette, Sue Workman Media Manager: Shane Carter, Jamie Brewer
To launch the new Jeep Wrangler plug-in hybrid electric, Jeep bet on a unique brand element: its legendary front grill, giving it an electrifying twist. We set up a charging station right in the heart of a high-traffic downtown Montreal, to invite all EV drivers to stop by for a charge. It's at once a pleasant surprise offered to EV drivers and a bit of a bold move, directly encouraging other brands' EV vehicles to spend a useful moment with our brand.