Just Because We Can

PSA/Charity Advertising - Single

2024

VML Canada, Vancouver, BC
w: vml.com/vancouver

Ad Agency: VML Canada Chief Creative Officer: Graham Lang Creative Director: Cam Spires, Jake Hope Senior Designer: Jiaan Co Designer: Sara Nguyen Chief Client Officer: Emma Toth Group Account Director: Mara Neil Account Supervisor: Lauren Publicover Head of Production: Tim Pelz Production Company: Sequoia Director: Dylan Maranda Producer: Philip Thomas Director of Photography: Jeremy Cox Editor: Alec Hanham, Alexandra Beals Motion Graphics Artist: Veronica Medina Colourist: David Tomiak Sound Production: Flip78 Client: Rick Hansen Foundation

The Rick Hansen Foundation fights for improved accessibility across Canada. RHF partnered with adaptive athlete Leo Sammarelli to show that just because people with disabilities can overcome a lot, that doesn't mean they should have to.