Just Because We Can

PSA/Charity Advertising - Single

2024

VML Canada, Vancouver, BC
w: vml.com/vancouver

The Rick Hansen Foundation fights for improved accessibility across Canada. RHF partnered with adaptive athlete Leo Sammarelli to show that just because people with disabilities can overcome a lot, that doesn't mean they should have to.

Ad Agency: VML Canada
Chief Creative Officer: Graham Lang
Creative Director: Cam Spires, Jake Hope
Senior Designer: Jiaan Co
Designer: Sara Nguyen
Chief Client Officer: Emma Toth
Group Account Director: Mara Neil
Account Supervisor: Lauren Publicover
Head of Production: Tim Pelz
Production Company: Sequoia
Director: Dylan Maranda
Producer: Philip Thomas
Director of Photography: Jeremy Cox
Editor: Alec Hanham, Alexandra Beals
Motion Graphics Artist: Veronica Medina
Colourist: David Tomiak
Sound Production: Flip78
Client: Rick Hansen Foundation