KFC vs. AI

Promotional Collateral - Series

2025

Courage, Toronto, ON
w: courageinc.com

Founder, Chief Creative Officer: Dhaval Bhatt, Joel Holtby Partner, President: Niki Sahni Partner, Chief Strategy Officer: Tom Kenny Partner, EP: Clair Galea Strategy Director: Derek Mollenhauer Senior Strategist: Lyndsey Westfall Associate Creative Director: Matt Miller, Tommy Yong Writer: Matt Miller, Kushal Lalvani Art Director: Tommy Yong Creative Director: Steve Ierullo, Hemal Dhanjee Group Account Director: Alex Karayannides Account Director: Kyron Sobers, Katie Mills Account Supervisor: Nick Lepp Account Executive: Zoe Fetsis Producer: Dan Rankin, Sam Omand, Laura Merrett Senior Integrated Producer: Raquel Mullen Senior Production Designer: Jeannette Downes Talent and Traffic Manager: Christine Baggs Director, PR: Natalia Banoub PR Coordinator: Alexandra Smith Client: KFC Canada Chief Marketing Officer: Katherine Bond-Debicki Director, Marketing: Azim Akhtar Senior Manager, Media & Regional Marketing: Lauren Pottie Marketing Manager, Brand & Partnerships: Jordan Sequeira Associate Marketing Manager: Ohla Safonik Production: Nimble Content Director: John Cullen EP: Andrew Lynch Line Producer: Kyle Welton Production Manager: Don Lucey Director of Photography: Kris Belchevski 1st AC: Jurek Oosterfelt 2nd AC: Stephan Maia Offline and Online Editorial: Courage Offline Editor & Online Artist: Adrian Ryan Offline Editor: Marcus Barrie Post Production Coordinator: Parker Wales Colour: Alter Ego EP: Hilda Pereira Colourist: Lily Henry Colour Assistant: Sabrina Salerno Audio: Eggplant Audio EP: Nicola Treadgold Audio Director: Adam Damelin Sound Design: Nathan Handy, Peter Pacey Engineer & Mix: Nathan Handy AI Technologist: Hussaina Wardhawala PR Agency: Narrative Managing Director: Cathy Mitchell Executive Creative Director: Debbie Chan VP: Lauren Baswick Senior Account Manager: Holly Wilks Media Partner: UM Canada

With its iconic Original Recipe, 11 herbs and spices, and famous Colonel, KFC has always been THE fried chicken brand. But now, more and more people are turning to online recipes claiming to be better. To change that, we needed to prove - once and for all - nothing beats the original. Analyzing millions of fried chicken recipes, we created the ultimate AI recipe. We then pitted it against KFC's 88-year old Original Recipe.