KFChicanes

Image - Series

2025

Courage, Toronto, ON
w: courageinc.com

Founder, Chief Creative Officer: Dhaval Bhatt, Joel Holtby Partner, President: Niki Sahni Partner, Chief Strategy Officer: Tom Kenny Partner, EP: Clair Galea Partner, Executive Creative Director (MTL): Marilou Aubin, Maxime Sauté Partner, Head of Strategy (MTL): Rafik Belmesk Executive Creative Director: Chris Booth, Joey Serlin Creative Director: Steve Ierullo, Hemal Dhanjee Group Account Director: Alex Karayannides Account Supervisor: Nick Lepp Senior Integrated Producer: Raquel Mullen Senior Production Designer/Retoucher: Jeanette Downes Senior Producer: Adriana Laborde Production Coordinator: Parker Wales Strategist: Shradha Chauhan Client: KFC Canada Chief Marketing Officer: Katherine Bond-Debicki Director, Marketing: Azim Akhtar Senior Marketing Manager: Jordan Sequeira Marketing Coordinator: Emilie Power Photography: Raina + Wilson, Fuze Reps Photographer: Raina Kim, Wilson Barry Artist Rep and EP: Nicole Gomez Assistant: Jason Simmons BTS Shooter: Jodianne Beckford Editorial: Daydream Senior Editor: Red Barbaza Motion Graphics Artist: Geoffrey Scott, Alex Avram Conform Artist: Ohji Inoue EP: Ainslie Thomas Audio: Vapor Music Executive Producer: Kailee Nowosad Engineer: Dave Worthen Sound Designer: Kevin Chamberlain

F1 is the world's fastest-growing sport, with brands plastering logos everywhere. Instead of adding ours, KFC found a deeper connection hiding in plain sight—on every circuit and every bucket: the red-and-white chicane. Shot with a high-speed camera, we hijacked one of North America's biggest races: the Canada Grand Prix. Turning KFC buckets into unmissable ads modelled after the track's most iconic chicanes. Now, when you see a chicane, you might just think chicken.