Kyle F*cking Connor

Brand Activation Campaign

2025

Courage, Toronto, ON
w: courageinc.com

Founder, Chief Creative Officer: Dhaval Bhatt, Joel Holtby Partner, President: Niki Sahni Partner, Chief Strategy Officer: Tom Kenny Partner, EP: Clair Galea Executive Creative Director: Chris Booth Creative Director: Steve Ierullo, Hemal Dhanjee Writer: Zac Smith Art Director: Zeina Elshurafa Senior Strategist: Sydney Hill Group Account Director: Alex Karayannides Account Director: Kyron Sobers, Katie Mills Account Supervisor: Nick Lepp Account Executive: Zoe Fetsis Senior Integrated Producer: Raquel Mullen Senior Production Designer/Retoucher: Jeanette Downes Senior Producer: Sarah Moen, Meaghan Binstock Producer: Rachel D'Ercole Client: KFC Canada Chief Marketing Officer: Katherine Bond-Debicki Director, Marketing: Azim Akhtar Senior Manager, Media & Regional Marketing: Lauren Pottie Social Media & Partnerships Specialist: Salina Ratanji PR: Narrative VP: Lauren Baswick Media Partner: UM Canada

In hockey, sponsorships are a dime a dozen, but few spark a real connection. As a proud partner of the Winnipeg Jets, home of the Whiteout, KFC found one in Kyle F. Connor—whose initials matched ours. So for the playoffs we went big – rallying fans with 10,000 Whiteout buckets with Kyle's face on it, crashing the game with the man in white (Colonel Sanders), and even rebranding a KFC into a Kyle F*cking Connor. Our bucket became more than just chicken—it became a symbol of Jets pride.