Kyle F*cking Connor

Entire Advertising Campaign

2025

Courage, Toronto, ON
w: courageinc.com

In hockey, sponsorships are a dime a dozen, but few spark a real connection. As a proud partner of the Winnipeg Jets, home of the Whiteout, KFC found one in Kyle F. Connor—whose initials matched ours. So for the playoffs we went big – rallying fans with 10,000 Whiteout buckets with Kyle's face on it, crashing the game with the man in white (Colonel Sanders), and even rebranding a KFC into a Kyle F*cking Connor. Our bucket became more than just chicken—it became a symbol of Jets pride.

Founder, Chief Creative Officer: Dhaval Bhatt, Joel Holtby
Partner, President: Niki Sahni
Partner, Chief Strategy Officer: Tom Kenny
Partner, EP: Clair Galea
Executive Creative Director: Chris Booth
Creative Director: Steve Ierullo, Hemal Dhanjee
Writer: Zac Smith
Art Director: Zeina Elshurafa
Senior Strategist: Sydney Hill
Group Account Director: Alex Karayannides
Account Director: Kyron Sobers, Katie Mills
Account Supervisor: Nick Lepp
Account Executive: Zoe Fetsis
Senior Integrated Producer: Raquel Mullen
Senior Production Designer/Retoucher: Jeanette Downes
Senior Producer: Sarah Moen, Meaghan Binstock
Producer: Rachel D'Ercole
Client: KFC Canada
Chief Marketing Officer: Katherine Bond-Debicki
Director, Marketing: Azim Akhtar
Senior Manager, Media & Regional Marketing: Lauren Pottie
Social Media & Partnerships Specialist: Salina Ratanji
PR: Narrative
VP: Lauren Baswick
Media Partner: UM Canada