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Last Minute Gift Shop

Point-of-Purchase - Single

2019

Amanda Wiseman (DDB Canada)
t: 416-925-9819
e: DDBToronto_Awards@ddbcanada.com
w: ddb.ca/en

Winner: DDB Canada Ad Agency: DDB Canada Chief Creative Officer: Brent Choi Creative Director: Allan Topol, Craig Ferguson Copywriter: Kyle Waye, Alex Manahan Art Director: Troy Geoghegan, George Lin Agency Producer: Carol Boate Account Director: Jullien Bissuel Account Supervisor: Jessie Sweeney Designer: Martin Boustany Production House: Nimble Content PR Agency : Harbinger Communications

Winning Entry: lookwhatwemade.ca/SkittlesHolidayStore

This year, Skittles rewarded holiday procrastinators with The Last Minute Gift Shop – a store that opened at the literal last minute this holiday season – 11:59 pm on Christmas Eve. It contained hundreds of Skittles themed gifts.?People came in droves. And it sold out in under an hour. Procrastinate the rainbow. Taste the rainbow.

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