Last Minute Gift Shop
Point-of-Purchase - Single
This year, Skittles rewarded holiday procrastinators with The Last Minute Gift Shop – a store that opened at the literal last minute this holiday season – 11:59 pm on Christmas Eve. It contained hundreds of Skittles themed gifts.?People came in droves. And it sold out in under an hour. Procrastinate the rainbow. Taste the rainbow.
Winner: DDB Canada Ad Agency: DDB Canada Chief Creative Officer: Brent Choi Creative Director: Allan Topol, Craig Ferguson Copywriter: Kyle Waye, Alex Manahan Art Director: Troy Geoghegan, George Lin Agency Producer: Carol Boate Account Director: Jullien Bissuel Account Supervisor: Jessie Sweeney Designer: Martin Boustany Production House: Nimble Content PR Agency : Harbinger Communications