Les Producteurs de lait du Québec – Interstitial

Online Banner Ad - Series

2020

lg2, Montreal, QC
w: lg2.com

Client: Les Producteurs de lait du Québec Creative Vice-President: François Sauvé Art Director: Patrick Rochon, Marc Guilbaut Copywriter: Luc Dupéré, Guillaume Bergeron Content Specialist: Christophe Dubé Vice-President, Strategy: Sophie-Annick Vallée Strategist: Philippe Goudreault Content Chief: Joannie Fredette Vice-President, Account Services: Marie-Christine Cayer Account Manager: Carl Milette Account Director: Karine Payette Producer: Lina Piché, Simon Dubé, Alexandra Quesnel Production Manager: Mélanie Bruneau Art Buyer: Isabelle Thouin, François Fayad Director: Raphaël Ouellet Production Company: Gorditos Post-Production Company: Mel’s Post-Production: Patricia Fafard Sound Production: BLVD Sound Designer: Frédéric Laurier Music/Sound: Cult Nation Editor: Claude-Antoine Guibord, Hubert Hayaud Colourist: Steven Mercier Project Manager: Marie-Elisabeth Fouquet, Laurence Bélanger, Allyson Dimino Mac Artist: Joanie Évrard Developer: Cédrick Patenaude, Marc-Antoine Déziel, Simon Côté-Bouchard, Cédric Givord Media Agency: Touché!

The campaign “Laid pendant, lait après” (translates: Ugly during, milk after) aimed at reminding consumers in a humorous way that chocolate milk is a great option to help muscles recover after an intense workout. Since most athletes have their smartphone with them when they train, we created an innovative interactive banner to engage with them. A creative way to remind the target that when it's ugly during, milk comes after.