Life Less Scary

Typography - Single

2024

Dunn&Co., Tampa, FL
t: 813-350-7990
e: hello@dunn-co.com
w: dunn-co.com

Chief Creative Officer: Troy Dunn Creative Director: Stephanie Morrison Senior Art Director: Mitchell Goodrich Client: Grow Financial Federal Credit Union

We made a unique "monster letter" alphabet for Grow Financial Federal Credit Union's "Life Less Scary" campaign. Used in various media, this alphabet visually represents the intimidating aspects of finances, blending scary and cute to make the topic feel more approachable. For use on local billboards, we created inflatable versions of our alphabet. The letters were also woven into the rest of the campaign, accompanying custom-made monster costumes featured prominently in digital, social & more.