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Lifesaving Society – Reflection

Craft Direction - Single

2020

lg2, Montreal, QC
w: lg2.com

Client: Société de sauvetage/Lifesaving Society Creative Vice-President: Nicholas Paget Creative Director: Frédéric Tremblay Art Director: Mario Pesant Copywriter: Guillaume Ferron Vice-President, Strategy: Sophie-Annick Vallée Strategist: Sarah Farley-Gélinas Account Director: Kathryne Beaulieu Account Manager: Karine Farmer, Sharel-Aude Lamarre Producer: Nancy McDonald, Nancy Thibodeau Director: Raphaël Ouellet Production Company: Gorditos Post-Production Company: Rodeo FX Special Effects Supervision: Erik Gagnon, Marie-Josée Huot, Marilou Marchand Music/Sound: Circonflex Colourist: Benoît Côté Drone Team: Hexwing

The ‘Reflection’ campaign from the Lifesaving Society raises awareness among the population about the risk of drowning associated with the use of small boats on various bodies of water in Quebec.

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