Look for the Leaf

Out-of-Home - Series

2025

No Fixed Address, Toronto, ON
e: awards@nofixedaddressinc.com

Ad Agency: No Fixed Address Chief Creative Officer: Alexis Bronstorph, Kelsey Horne Executive Creative Director: Jamie Marcovitch Junior Copywriter: Dawson Courson Junior Art Director: Logan Novak Photographer: Ethan Andrews, Jared Mason Designer: Valentina Gutierrez, Meriç Karabulut Group Account Director: Shawne Elnicki Account Supervisor: Logan Thomlinson, Sofia Liang VP, Production: Cherie O’Connor Producer: Nina Buis VP, Strategy: Brittany Dow, Thomas Wilkins Strategist: Alexander Strong, Nicole Mason Senior Production Artist: Gavin Gillespie Studio Producer: Sheila Jacklin VP, Creative Technology: Darrin Patey Project Director: Ashley Whitaker Project Manager: Sydney Bokser Director of New Business: Gail Concepcion Media: FUSE Media b>VP Managing Director, Media/Partner: Luke Moore Group Media Director: Rita Steinberg Media Account Director: Bethaney Herbert Media Coordinator: Chris Lebert Client: Maple Leaf Foods VP, Brand and Marketing: D’Arcy Finley Brand Manager: Heather Murphy

Introducing: Look for the Leaf, not just another buy Canadian campaign, but a rally call for the entire country. Instead of shining the spotlight on themselves, Maple Leaf Foods used their paid media to feature other brands, even competitors, with the iconic maple leaf on their packaging. By partnering with dozens of brands and placing them on some of the country's biggest billboards we increased sales of all Canadian-made products and proved that we only win if we all stand together.