Look for the Leaf

Out-of-Home - Series

2025

No Fixed Address, Toronto, ON
e: awards@nofixedaddressinc.com

Client: Maple Leaf Foods Ad Agency: No Fixed Address

Introducing: Look for the Leaf, not just another buy Canadian campaign, but a rally call for the entire country. Instead of shining the spotlight on themselves, Maple Leaf Foods used their paid media to feature other brands, even competitors, with the iconic maple leaf on their packaging. By partnering with dozens of brands and placing them on some of the country's biggest billboards we increased sales of all Canadian-made products and proved that we only win if we all stand together.