Look for the Leaf

Entire Advertising Campaign

2025

No Fixed Address, Toronto, ON
e: awards@nofixedaddressinc.com

Client: Maple Leaf Foods Ad Agency: No Fixed Address

As U.S. tariffs sparked tension, a wave of Canadian patriotism surged. While most brands used the moment to remind shoppers that they weren't American, Maple Leaf Foods focused on what makes us truly Canadian - our sense of unity. Introducing: Look for the Leaf - a rally call for the entire country. Instead of shining the spotlight on themselves, Maple Leaf Foods used their own paid media to feature other brands, even competitors, with the iconic Made in Canada maple leaf on their packaging.