Made from Fiona

Ideation

2024

King Ursa, Toronto, ON
t: 647-355-4090
e: info@kingursa.com
w: kingursa.com

Ad Agency: King Ursa Executive Creative Director: Grant Cleland Associate Creative Director: Kevin Hoessler, Steven Tiao Designer: Matthew Spence, Koby Sabado Art Director: Gigi Fernandez Copywriter: Miya Thomas, Jayar Green Account Supervisor: Ellen Fitzhugh Account Coordinator: Justin MacPhee Project Manager: Shlomoh Divekar Social Strategist: Emily Freeman Media Strategy Director: Valentina Dybka Director of Analytics: Ray Kwong VP, Strategy: Jenn Green Client: Timberland® Canada Head of Marketing: Josh McKellar Digital Marketing Coordinator: Lianne Wing-Martins Production Company: King Ursa Producer: Caroline Hicks Director: Charlie Hill Director of Photography: Max Mezo Storm Chaser: Max Olson Editor: Nick Denisov, Charlie Jill, Michael Kolberg Photographer: Johanna Matthews Storm Photography: Frederic Wolf Post-Production: Artjail Colourist: Kevin Wu Producer: Alison Maxwell Audio House: Vapor Music Executive Creative Director: Joey Serlin Engineer: Andrew Harris Sound Designer: Dave Worthen Executive Producer: Kailee Nowosad, Kat Stewart PR Company: Blue Door Agency Chief Executive Officer: Laura Silver Associate Director: Melissa Prince, Alessandra Seca

"Made from Fiona" transformed environmental catastrophe into a catalyst for positive change, raising $37,700 for a community in need of rebuilding. By highlighting the incredible untapped value of trees repurposed from climate disasters, we reinforced Timberland's status as an eco-conscious leader, inspiring a world where no tree goes to waste.