Magic Duos - Fish Taco

Art Direction for Static Ads - Single

2024

VML, Toronto, ON
w: vml.com/toronto

This campaign celebrates a timeless truth: Coca-Cola and great food are just meant to be together. We wanted to remind the public that there's something magical about the combination of your favourite dish and an ice-cold Coca-Cola. So, using nothing more than typography and two iconic colours, we showed up at targeted, large-scale sites with serving suggestions across cultures.

Ad Agency: VML Canada, VML México
Global Chief Creative Officer: Debbi Vandeven, Rafael Pitanguy, Andrew Keller
Chief Creative Officer: Graham Lang, Luis Madruga Enriquez
Head of Branding & Design: Sam Bullis
Art Director: Félix-Antoine Brunet
Writer: Olivier Goulet-Lafond
Head of Art: Rodolfo López
Creative Director: Alexis Caron-Côté, Alexandre Béland
Global Client Lead, The Coca-Cola Company: Stephanie DeCelles
Global Chief Strategy Officer, The Coca-Cola Company: Chase Cornett
Chief Client Officer: Emma Toth
Managing Director: Maxime Mercier, Louthiern Bonsart
Account Director: Camille Joly
Client: The Coca-Cola Company
Global Chief Marketing Officer: Manolo Arroyo
Canadian Vice President Marketing & Partnerships: Laura Cutsey
Sr. Marketing Manager, Canada: Solange Grimard
Media Agency: EssenceMediacom
VP, Client Partner: Carolyn Froude
Account Director: Goli Samii
Media Agency: Branded Cities
Senior National Account Executive: Annalicia Iker
VP of Sales: Levon Stevenson
Producer: Jonathan Lajoie
Editor: Veronica Medina, Alec Hanham
Motion Graphics: Veronica Medina
Associate Motion Director: Carson Catlin
Post Production Coordinator: Hallie Vandeven
Digital Illustrator: Andrew O'Driscoll
Retoucher: Andrew O'Driscoll
Production Company: Shaktiprod
Filmmaker: Liberta Romero
Photographer: Liberta Romero
Executive Producer: Joanna Schatz
1st Assistant photo/video: Jordan Rodriguez