Magic Duos

Art Direction for Static Ads

2024

VML, Toronto, ON
w: vml.com/toronto

Ad Agency: VML Canada, VML México Global Chief Creative Officer: Debbi Vandeven, Rafael Pitanguy, Andrew Keller Chief Creative Officer: Graham Lang, Luis Madruga Enriquez Head of Branding & Design: Sam Bullis Art Director: Félix-Antoine Brunet Writer: Olivier Goulet-Lafond Head of Art: Rodolfo López Creative Director: Alexis Caron-Côté, Alexandre Béland Global Client Lead, The Coca-Cola Company: Stephanie DeCelles Global Chief Strategy Officer, The Coca-Cola Company: Chase Cornett Chief Client Officer: Emma Toth Managing Director: Maxime Mercier, Louthiern Bonsart Account Director: Camille Joly Client: The Coca-Cola Company Global Chief Marketing Officer: Manolo Arroyo Canadian Vice President Marketing & Partnerships: Laura Cutsey Sr. Marketing Manager, Canada: Solange Grimard Media Agency: EssenceMediacom VP, Client Partner: Carolyn Froude Account Director: Goli Samii Media Agency: Branded Cities Senior National Account Executive: Annalicia Iker VP of Sales: Levon Stevenson Producer: Jonathan Lajoie Editor: Veronica Medina, Alec Hanham Motion Graphics: Veronica Medina Associate Motion Director: Carson Catlin Post Production Coordinator: Hallie Vandeven Digital Illustrator: Andrew O'Driscoll Retoucher: Andrew O'Driscoll Production Company: Shaktiprod Filmmaker: Liberta Romero Photographer: Liberta Romero Executive Producer: Joanna Schatz 1st Assistant photo/video: Jordan Rodriguez

This campaign celebrates a timeless truth: Coca-Cola and great food are just meant to be together. We wanted to remind the public that there's something magical about the combination of your favourite dish and an ice-cold Coca-Cola. So, using nothing more than typography and two iconic colours, we showed up at targeted, large-scale sites with serving suggestions across cultures.