Make It Canadian
Brand Activation Campaign
Ad Agency: Rethink Client: Molson Canadian Chief Creative Officer: Aaron Starkman Creative Director: Dhaval Bhatt Art Director: Zachary Bautista, Patrick Shing, Natasha Michalowska Designer: Brandon Methner Writer: Allan Topol, Justin Santelli Strategist: Julian Morgan, Sean McDonald Producer: Anna Tricinci, Todd Harrison, Kyle Hicks Print Producer: Narine Artinian Editor: Alex Fleming Animation House: Gimmick Studio Printing Company: ProPrint Services Inc. Audio House: Vapor Music Audio House Creative Director: Ted Rosnick Engineer: Ryan Chalmers Account Director: Karim Tubbeh, Niki Sahni Account Manager: Megan Christopher PR: Citizen Relations PR, Senior Director: Joe Cariati PR, Senior Account Manager: Kimberly Riddell Media Agency: Wavemaker Media, Strategy Manager: William Hart Media, Strategy Director: Jared Aldridge Community Management: We Are Social Editorial Director: Jaclyn Lacroix Associate Art Director: Claire Tremblay Community Manager: Jasmin Husain
For a country that loves its beer, it may come as a surprise to learn the #1 selling beer in Canada isn't Canadian. As Canada's oldest brewery, Molson Canadian wants to champion Canadian beer. And they don't just mean Molson Canadian, they mean any Canadian beer founded in Canada. So they worked with Rethink to encourage all Canadians to #MakeItCanadian. Molson opened up their case to any Canadian brewery with the aim of creating the most Canadian Case of beer ever.