Make Them Feel Whole

Consumer Print - Series

2024

LG2, Quebec/Montreal/Toronto
w: lg2.com

Ad Agency: LG2 Client: Producteurs de lait du Québec Media Agency: Touché! Chief Creative Officer: Luc Du Sault, Marc Fortin, Josh Stein Creative Director: Luc Du Sault Copywriter: Nicolas Boisvert, Luc Du Sault Art Director: Vincent Bernard Strategic Planning: Gabrielle Jacques Account Services: Isabelle Miville, Catherine Gagnon, Camille Sauvé Project Management, Production: Julie Pichette Agency Producer: Vincent Boivent Graphic Production: Marc Rivest, Isabelle Bélanger, Brühmüller Studio, Visual Box, Olivia Lapierre-Fortin Photographer: Benoît Brühmüller Illustrator: Charles-Étienne Brochu, Vincent Bernard

For the 2023 holiday season, Fromages d'ici wanted to show Quebecers the perfect way to bring joy to their loved ones: with local cheese. In OOH, print, and POP, we depicted characters in profile with mouths wide open, filled with cheese wedges of various textures. Our tagline "Make them feel whole" referenced both pleasing loved ones and filling the void of open mouths. All executions highlighted the different families of Fromages d'ici cheeses, evoking an artisanal feel.