Mayoscapes

Art Direction for Static Ads

2024

Ogilvy Canada, Toronto, ON
w: ogilvy.com

Chief Creative Officer: Francesco Grandi Group Creative Director: Dylan Soopramania Associate Creative Director: Ian Dunlop Copywriter: Phil Gull Art Director: Pedro Minari, Helen Giles, Audrey Laliberte Digital Artist: Bruno Client: Hellmann's

Everyone dreams of a white Christmas. And Christmas is a foodie's dream. So, to celebrate the most wonderful mayo at the most wonderful time of the year, we created Mayoscapes: an OOH and digital campaign that at first glance shows beautiful winter landscapes – and on second glance, shows how Hellmann's can make Christmas even more delicious. Because despite the weather forecast, anyone can make it a white Christmas.