Milk-Bone - You Choose What They Chew

Consumer Print - Series


Leo Burnett, Toronto, ON
w: leoburnett.ca

Client: The J.M. Smucker Co. - Canada Chief Creative Officer: Lisa Greenberg SVP Creative Director: Steve Persico, Anthony Chelvanathan SVP Head of Strategy: Tahir Ahmad VP, Group Account Director: David Buckspan Group Account Director: Daniel Zimmerman Creative Group Head: Paul Giannetta Creative Director: Kohl Forsberg Account Director: Katherine Palka Senior Strategist: David Synyard Copywriter: Aisling Penco Art Director: Angelo RoldanSenior Print Producer: David Eades Retoucher: Simon Tuckett Senior Graphic Artist: Graham Bowman Account Supervisor: Janelle Pepin

Every home has potential; the potential to become your dog's new chew toy. So, we took a page out of furniture and décor look books and created print ads that show dog owners the price of NOT choosing Milk-Bone. With a treat from Milk-Bone, you can keep your pup busy and away from chewing up your home. You choose what they chew.