Molson Canadian Stanley Cup Batch

Brand Activation


Rethink, Toronto/Montreal/Vancouver
t: 416-583-2178
w: rethinkcanada.com

Client: Molson Canadian Head of Art: Joel Holtby Creative Director: Joel Holtby, Dhaval Bhatt Writer: Mike Dubrick Art Director: Joel Holtby, Joel Arbez Designer: Brandon Methner, Jake Lim Chief Creative Officer: Aaron Starkman Executive Creative Director: Mike Dubrick Strategist: Nicole Rajesky, Sean McDonald Producer: Olia Dallimore, Jane Garrah Account Director: Karim Tubbeh, Tori Zenko, Jayne Cassidy Account Manager: Megan Christopher, Jessie Durand, Natalie Gardner, Jennifer Nagy, Georgina Sahota Production Company: Revolver Films, Citizen Relations Executive Producer: Luc Frappier, Yumi Suyama, Lindsey Bates Director: Mark Bone Line Producer: Craig Fleming Editing Company: School Editor: Lauren Horn Assistant Editor: Fiona Alvarez Post-Production: Alter Ego Colourist: Eric Whipp VFX Artist: Sebastian Boros Audio House: Vapor Music Audio House Creative Director: Ted Rosnick Sound Designer: Kevin Chamberland Media Agency: Wavemaker Media, Strategy Manager: William Hart Media, Strategy Director: Jared Aldridge Media Manager: Peter Forde PR, Senior Director: Joe Cariati Account Executive: Jake Pare Social Media: Volt Community Manager: Eric Zaworski Social Strategist: Emma Cunningham Business Director: Kristine Kobe Vice President, Resource Centre & Curator: Phil Pritchard

Every Canadian hockey fan grows up dreaming of winning the Stanley Cup, and the greatest tradition of all, drinking beer from Lord Stanley's Mug. As the official beer sponsor of the NHL, if there was ever a brand that could bring that dream to life, it's Molson. So we pitched it: let's bring the Stanley Cup to a Molson Canadian brewery to do something never done before and pass our beer through the bowl; then, let's bottle it to create a limited-edition batch.