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Molson Hockey Night In Canada, Multilingual Edition

Experiential/Event - Single

2021

Rethink, Toronto/Montreal/Vancouver
t: 416-583-2178
w: rethinkcanada.com

Client: Molson Canadian Creative Director: Dhaval Bhatt, Jamie Marcovitch Art Director: Shawn James, Dorota Pankowska Writer: Irfan Khan, Geoff Baillie Designer: Erin Struble Chief Creative Officer: Aaron Starkman Executive Creative Director: Mike Dubrick Head of Art: Joel Holtby Strategist: Sean McDonald, Nicole Rajesky Producer: Todd Harrison Digital Designer: Alex Fleming Account Director: Karim Tubbeh, Tori Zenko, Alice DiGiovanni Account Manager: Megan Christopher, Jessie Durand, Natalie Gardner, Georgina Sahota Media Agency: Wavemaker, GroupM: Sport and Entertainment Strategy Manager: William Hart Strategy Director: Jared Aldridge Media Manager: Peter Forde Senior Vice President: Jim Kozak Associate Director: Kyle Morrison PR Company: Citizen Relations Senior Director: Joe Cariati Account Executive: Jake Pare, Kate Dresser, Alicia Oliveri Social Media: Volt Business Director: Kristine Kobe Community Manager: Eric Zaworski Social Strategist: Emma Cunningham Sports Channel: Sportsnet Digital Sales Development: Matt Boyd Client Services Manager: Brian Jones Senior Client Services Manager: James Johnston Director - Production: Joel Darling Development Manager: Derek Normandin Digital Development Manager: Eddie Khang Campaign Lead, Commercial Integration: Amanda Ramondino Senior Operations Manager: Dan Kim Communications Manager: Meghann Cox

Language is a barrier to entry for many potential hockey fans. Molson wants everyone to feel welcome to Rep Our Home. No matter who you are, or where you're from, every Canadian should feel welcome to experience and embrace hockey. So to make sure hockey was speaking to more Canadians, we created Molson Hockey Night in Canada, Multilingual Edition. On April 24, hockey was broadcast in seven languages—Arabic, Cantonese, German, Hindi, Mandarin, Tagalog, and Vietnamese.

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