My Friend, Max Hate

Music - Single

2025

Bensimon Byrne / Narrative XPR, Toronto, ON
e: letschat@bensimonbyrne.com
w: bensimonbyrne.com

Chief Creative Officer: Joseph Bonnici Executive Creative Director: Debbie Chan Creative Director: David Mueller Associate Creative Director: Ana Segurajauregui Sanchez Art Director: Zoë Gray Writer: Nate Houseley Agency Producer: Michelle Pilling Senior Strategist: Pat Martini Program Director: Oliver Glover Account Director: Cole Douglas Senior Account Manager: Samantha Sartor Account Manager: Kanishka Punjabi, Aaron Short Executive Producer: Amanda Morrison Director: Angie Bird Director of Photography: Mat Barkley Line Producer: Kailey Shanque Offline Producer: Sam McLaren Offline Editor: Michelle Czuker Offline Assistant Editor: Matt Blakely Online Producer: Andrew Tavares Online Editor: Saba Zahir, David Whiteson Colourist: Eric Whipp Shoot/Edit (Social): Marco Libretti Audio Producer: Julia Vasiliev Audio Director: Jared Kuemper Engineer: Jared Kuemper, Marcel Hidalgo, Tyler Young Client: White Ribbon

We wanted our music track to tell the story of a slow descent from innocence to destruction. It began with soft strings and gentle piano, then gradually unraveled—melodies stretched, rhythms fractured—building a haunting soundscape that mirrored how online spaces can distort what starts as pure into something deeply dangerous.