NeoCon 2024 - Brand Environment

Art Direction for Static Ads

2025

LG2, Quebec/Montreal/Toronto
w: lg2.com

VP, Executive Creative Director, Design: Ryan Crouchman Designer: Jessica Brasil Copywriter: Rana Chatterjee Architecture Team: Olivier Paré, Joanie Couillard, Hélène Fortin Motion Designer: Pablo Rausell, Murilo Maciel Mac Artist: Carren Sauder, Briar Koski Group Account Director: Antoine Levasseur Client Services: Erika Ymana, Liz Maxwell-Turanski Project Management, Production: Jen Shapiro, Tracy Haapamaki Agency Production: Tara Greguric Photographer: Peter Andrew Lusztyk, Lisa Petrole, Michael Graydon, Nikole Herriott Chief Creative Officer: Josh Stein, Nicolas Baldovini, Luc Du Sault Chief Strategy Officer: Sophie-Annick Vallée Client: Keilhauer Production Company: Andora Graphics Inc., Goguen.Turcot, Patten Design Group

Keilhauer needed to launch four new chairs at NeoCon, a major interior design show in Chicago with over 75,000 visitors and 400+ exhibitors. To stand out, we created a spatial design system inspired by the chairs' unique shapes. These forms became graphic building blocks for advertisements, wall murals, brochures and swag, resulting in a high-impact platform that helped celebrate the product and capture people's attention.