No Home - Campaign
COVID-19 Response Integrated Campaign
Creative Director: Stephen Flynn Director of Strategy: Mike Postma
Winning Entry: youtu.be/SVfhErXBRbM
To highlight the impact of a pandemic on the lives of people experiencing homelessness, we changed the world's most popular 'Stay Home' Instagram sticker to instead read 'No Home'. The campaign initially launched on Instagram stories, and as stay-at-home restrictions started to be lifted, we brought the concept to life through out-of-home installations. In just 3 weeks United Way Halifax saw a 117% increase in online donations, with a 866% increase in the number of donors.