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No Home - Social

Small Community - Series

2020

Wunder, Halifax, NS
t: 902-233-5784
e: hello@wunder.ca
w: wunder.ca

Creative Director: Stephen Flynn Director of Strategy: Mike Postma

To highlight the impact of a pandemic on the lives of people experiencing homelessness, we changed the world's most popular 'Stay Home' Instagram sticker to instead read 'No Home'. Our Instagram story ads looked very similar to all the other 'stay home' stories at first, but shared a powerful perspective.

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