No Need for Speed

Branded/Sponsored Content - Single

2025

LG2, Quebec/Montreal/Toronto
w: lg2.com

Last year, casualties involving young drivers and speeding rose by 20% in Quebec. Live on Twitch, the four most popular streamers in Quebec respected the 30 km/h speed limit of residential zones in major racing video games.

Ad Agency: LG2
Client: Société de l’assurance automobile du Québec
Media Agency: Touché!
Chief Creative Officer: Luc Du Sault, Nicolas Baldovini, Josh Stein
Vice-President, Executive Creative Director: Nicolas Boisvert
Chief Strategy Officer: Sophie-Annick Vallée
Creative Director: Luc Du Sault
Copywriter: Félix-Antoine Belleville
Art Director: Megan Plamondon
Strategic Planning: Charlotte Arsenault
Client Services: Alexandra Laverdière, Noémie Steben-Roy, Laurence-Olivier Paquet
Agency Producer: Simon L. Dubé
Motion Designer: Daniel Martinez-Mendoza
Editor: Daniel Martinez-Mendoza
Media Manager: Amélie Simoneau, Antoine Morneau