No Need for Speed

Branded/Sponsored Content - Single

2025

LG2, Quebec/Montreal/Toronto
w: lg2.com

Ad Agency: LG2 Client: Société de l’assurance automobile du Québec Media Agency: Touché! Chief Creative Officer: Luc Du Sault, Nicolas Baldovini, Josh Stein Vice-President, Executive Creative Director: Nicolas Boisvert Chief Strategy Officer: Sophie-Annick Vallée Creative Director: Luc Du Sault Copywriter: Félix-Antoine Belleville Art Director: Megan Plamondon Strategic Planning: Charlotte Arsenault Client Services: Alexandra Laverdière, Noémie Steben-Roy, Laurence-Olivier Paquet Agency Producer: Simon L. Dubé Motion Designer: Daniel Martinez-Mendoza Editor: Daniel Martinez-Mendoza Media Manager: Amélie Simoneau, Antoine Morneau

Last year, casualties involving young drivers and speeding rose by 20% in Quebec. Live on Twitch, the four most popular streamers in Quebec respected the 30 km/h speed limit of residential zones in major racing video games.