No Way In
PSACharity Advertising - Series
TAXI, Toronto, ON
Chief Creative Officer: Alexis Bronstorph, Kelsey Horne Art Director: Will Cuthbert Copywriter: Michael Mehrasa Illustrator: Joel Arbez Account Director: Joyce Ho Account Manager: Molly Armstrong Print Producer: Dennis Soler Client: Rick Hansen Foundation
The Rick Hansen Foundation is committed to removing barriers so that everyone can go everywhere. Unfortunately, many businesses and shops across Toronto are still not accessible to people with physical disabilities, and the foundation wanted to bring attention to this ongoing issue and inspire change. We created a poster series illustrating the fact that obstacles still exist in the most common of places and used a tall format to reinforce how even one small step can be a big barrier.