Nonna Supper Club

Brand Activation Campaign

2025

Publicis, Toronto, ON
w: publicis.ca

Chief Creative Officer: Vinicius Dalvi Head of Art: Victor Yves Chief Strategy Officer: Mary Chambers EVP, Managing Director: Bobby Malhotra, Serene Gaspar Junior Art Director: Riley Dawdy Junior Copywriter: Nick Crawford Group Strategy Director: Erin Brittain Senior Strategist: Laith Goldie Group Account Director: Sara Myers, Dylan Montcalm Account Director: Aniesha Farrington, Sabeeca Ali Account Supervisor: Michelle Krawczyk, Gabriel Bekhit SVP, Managing Director: Chris Desjardins VP Commercial Content & EP Publicis Studios : Terry Theofilactidis Photographer: Cameron Marshall, Alex Chan DIT/Support: Ibnul Sarker VP Print Production: Cherie Rudy Print Production Manager: Heather Galizia Senior Retoucher: Ian Pool Graphic Artist: Jason Rooney PR Agency: North Strategic Senior Account Director: Chris Dionne Account Manager: Christina Mangiola Account Executive: Dilane Potvin, Kim Tran Media Agency: Publicis Connect Media Planning Manager: Maddie Matson Media Planner: Justin Gonzales Assistant Media Planner: Taylor Kim Social Director: Cameron Chapin Social Associate Director: Henna Dhawan Social Specialist: Shamir Hutcheson Client: Heineken

Winning Entry: vimeo.com/1116037813/9bf9c22233?share=copy

Birra Moretti revived the lost tradition of Sunday family dinners with the Nonna Supper Club. Real Italian grandmothers hosted intimate meals in Toronto and Montreal, sharing recipes, stories, and heritage. The experience expanded nationwide through a digital cookbook, HelloFresh partnership, influencers, and social, reminding Canadians that food and Birra Moretti are best enjoyed together.