One in 100

Art Direction for Static Ads

2024

The Local Collective, Toronto, ON
e: hi@thelocalcollective.com
w: thelocalcollective.com

Ad Agency: The Local Collective Chief Creative Officer: Matt Litzinger President: Kaitlin Doherty Executive Creative Director, Design: Omar Morson Executive Creative Director, Advertising: Caitlin Keeley, Josh Day Planner: Alison Savage Designer: Omar Morson Writer: Caitlin Keeley Art Director: Josh Day Account Director: Vallerie Traitses Account Executive: Shea McNeely Illustrator: Kathleen Fu PR Agency: Heads & Tales Client: Safehaven Toronto

At a time when charity donations were at their lowest level in Canadian history, and need and noise in the sector was highest, we had to create awareness and understanding of an unknown charity. A problem unseen is a problem unsolved. We created a seek and find-type book to gamify awareness of the issue that parents can experience with their children. One each illustrated page feature 100 children with 1 being medically complex. Can you see them?