One Little Thing

Online Video Short - Single


Rethink, Toronto/Montreal/Vancouver
w: rethinkcanada.com

Ad Agency: Rethink Client: IKEA Canada Chief Creative Officer: Aaron Starkman Creative Director: Joel Holtby, Dhaval Bhatt Art Director: Joel Holtby Writer: Dhaval Bhatt, Karine Doucet Strategist: Sean McDonald, Stacy Ross, Shereen Ladha Producer: Anne Marie Martignago Production Company: Smuggler@SoftCitizen Executive Producer: Eva Preger, Link York, Leslie McCartney Director: Adam Berg Director of Photography: Linus Sandgren Line Producer: Johan Linström Editorial: Trim UK Editor: Paul Hardcastle Post-Production: Artjail Creative Director VFX: Steve Mottershead Head of 3D: Gene Dreitser VFX Producer: Caitlin Schooley-Groneveldt VFX Artist: Alex Shaviri, Andrew Thiessen, Kyle Sim, Lorne Kwechansky VFX Assistant: Ben Lee Colour Coordinator: Alison Maxwell Colourist: Clinton Homuth Colour Assistant: Kevin Wu, Shay Koshy Audio House: Vapor Music Audio Director: Ted Rosnick Audio House Managing Partner: Lindsey Bates Engineer: Ryan Chalmers Media Agency: Carat Account Director: Sarah Riedlinger Account Manager: Becky Rudson, Megan Christopher, Melissa Luk

Winning Entry: youtu.be/qWygMd47cig

What's one little thing going to do? But what if that one little thing, wasn't a lonely little thing. Discover the power of one little thing, when together are many big little things that can change the world.