Orders of Sacrifice
Ideation - Series
Zulu Alpha Kilo, Toronto, ON
Chief Creative Officer: Zak Mroueh Executive Creative Director: Brian Murray Art Director: Vic Bath, Michael Romaniuk Copywriter: Dan Cummings, Marco Buchar Designer: Dejan Djuric, Jackman Chiu Agency Producer: Tim Lynch Account Team: David Tremblay, Samantha Tang, Rob Feightner Client: Royal Canadian Legion/HomeEquity Bank, Yvonne Ziomecki, Vivianne Gauci, Erin Wilson, Niary Toodakian, Sonia Gill Media Agency: OMD Media Team: Dwayne Mataseje, Mitchell Cornelisse Media Agency: iQuanti Media Team: Justin Lee PR Agency: Weber Shandwick PR Team: Jacklyn Power, Jennifer Wasley Production House: Zulubot Director: Vic Bath, Dan Cummings Production House Producer: Mitch Cappe, Sarah Dayus Director of Photography: Kyle Chappell Editing House: Zulubot Editor: Max Lawlor, Mitch Reed Online: Zulubot Colour Grading: Felipe Chaparro Engineer: Dino Cuzzolino Photographer: Noah Mroueh
With the popularity of food delivery apps at an all-time high during the pandemic, we re-created WWII era field ration kits and made them available on DoorDash. All proceeds went to veterans in need.