Our Little World

Special Effects - Single

2021

Rethink, Toronto/Montreal/Vancouver
t: 416-583-2178
w: rethinkcanada.com

Client: IKEA Canada Head of Art: Joel Holtby Creative Director: Joel Holtby, Dhaval Bhatt Art Director: Hayley Hinkley Writer: Jacquelin Parent Strategist: Shereen Ladha, Sean McDonald Producer: Alex Butt, Anne Marie Martignago Broadcast Producer: Shelby Spigelman, Laura Rioux Chief Creative Officer: Aaron Starkman Executive Creative Director: Mike Dubrick Group Account Director: Sarah Riedlinger Account Manager: Megan Christopher Production Company: Scouts Honour Director: Mark Zibert Director of Photography: Mark Zibert Post-Production Company: Outsider Editorial Executive Producer: Simon Dragland, Rita Popielak Editor: Michael Barker VFX Company: a52 VFX Audio House: Vapor Music Engineer: Ryan Chalmers Audio Director: Ted Rosnick

Winning Entry: youtu.be/h9knRUsGxqU

Our homes have always been our own little worlds, and with the restrictions of the pandemic forcing us inside, this only became more true. But as everyone focused on bigger issues last year, the small acts of sustainability IKEA had always advocated for felt less important. So, to remind people that sustainability can still be achieved when we're at home, we created the campaign Our Little World.