Pardon People, Not Poultry

PSA/Charity Digital Advertising - Series

2025

Sid Lee, Toronto, ON
t: 416-421-4200
e: awards_northamerica@sidlee.com
w: sidlee.com

Every Thanksgiving the U.S. President 'pardons' a turkey while thousands of Americans sit in prison for non-violent cannabis offenses. We created PeopleNotPoultry.com, a website that shared the story of those wrongfully convicted and allowed people to send the President a letter demanding their pardon with one click. Over 75,000 letters were sent. On December 12, 2024 President Biden pardoned 1,500 nonviolent drug offenders - the largest single day pardon in American history.

Chief Creative Officer: Ali Stewart
Executive Creative Director: Susie Lee, Matthew Fraracci
Creative Director: Tim Zimmerman
Copywriter: Jake Hulsebosch, Osman Rahmani
Art Director: Brennen Robinson
Designer: Tim Yule
Head of Content: Jennifer Stack
Content Manager: Taylor Stone
Senior Creative Services Manager: Justin Hewitt
Executive Creative Services Director: Kyra Cohen
EVP Growth & Marketing: Joe Dawson
Chief Executive Officer (USA): Tom Ramsden
EVP, Client Partnerships, North America: Marianne Pizzi
Group Account Director: Jo Catalfo
Account Supervisor: Amarah Ali
Head of Production: Jennifer Mete
Producer: Trisha Dela Cruz
Production Coordinator: Tofunmi Awonaike
Post-Production: Emily Torontow
Senior Motion Designer and Online Artist: Mac Thomson
Editor: Yehor Vozniuk
Director, Digital Production: Ti-leng Thang
Senior Project Manager: Anne Simard
Front-end Developer: Jean-Phillipe Robin
Full-stack Developer: Jonathan Brule
Senior Strategist: Nico Wlock
IT Technician, Digital: Simon Perras-Dyotte
Lead Creative Developer: Patrick Freedom Mayer
Audio Director: Steve Gadsden, Joseph Frustaglio
Executive Producer: Christine Leslie
Engineer: Chris Masson
Executive Director & General Counsel: Sarah Gersten
Strategic Communications Manager: Stephen J. Post
Director, Strategic Initiatives: Jason Ortiz
Client: Last Prisoner Project