Penguin Living Stories

Mobile/Tablet - Single

2024

Rethink, Toronto/Montreal/Vancouver/New York
t: 416-583-2178
w: rethinkideas.com

Executive Creative Director: Xavier Blais, Sean O’Connor Creative Director: Jonathan Lavoie Art Director: Jean-Nicolas Duval, Jonathan Lavoie, Preto Murara Associate Creative Director: Nicolas Labbé Copywriter: Nicolas Labbé Executive Creative Director, Design: Hans Thiessen Chief Creative Officer: Aaron Starkman, Mike Dubrick Chief Strategy Officer: Sean McDonald Head of Strategy: Pascal Routhier Strategist: Clément Martin Head of Broadcast Production: Laura Rioux Broadcast Producer: Katia Dupuy, Chantal Wakil Director of Integrated Content: Todd Harrison Associate Director of Digital Production: Kyle Hicks Tech Lead: Brad Stapleton Developer: Ken Malley Creative Technologist: Ken Malley PR: Kristel Dupont, Meredith Montgomery, Sara Lemmermeyer, Tara Lush Benson, Janvi Singh, Mégane Landry Account Director: Catherine B. Mainville Account Manager: Queenie See Production Company: Nova Film Executive Producer: David Poulin Line Producer: Camille Perras Director: Nicolas Brassard Editor: Étienne Bergeron Director of Photography: Nicolas Brassard Audio House: Circonflex Original Composition: Olivier Girard Music Director: Paul-Étienne Côté Audio Producer: Dominic Cabana Mixer: Dominic Cabana Sound Designer: Mathilde Langlois-Bettez Executive Producer: Laurence Guichandut Client: Penguin Random House, Beth Lockley, Sylvia Chan

Penguin Random House's Living Stories seamlessly integrated smart home tech and voice recognition to create an immersive reading experience. By transforming traditional books into multi-sensory adventures, the campaign reignited children's interest in reading, achieving impressive increases in both sales and engagement.