Young Blood Audio/Video - Series
Target, St. John's, NL
Young Blood: Justina Elias Ad Agency: Target Creative Director: TJ Arch Copywriter: Justina Elias Account Manager: Jane Hall Strategic Planner: Noel O'Dea Client: Perchance Theatre
Words have so much power. They can shape our beliefs, drive our behaviour, build new worlds, and change our own. Perchance Theatre, an independent classical theatre in a town of fewer than 800 people, welcomes audiences to experience the power of words year over year. For their 2022 season, we examined the operative word from each play, taking it apart, and bringing it to life in a celebration of language. From pen to paper to Perchance Theatre.