Periods for Periods

PSA/Charity Digital Advertising - Series

2021

Rethink, Toronto/Montreal/Vancouver
t: 416-583-2178
w: rethinkcanada.com

Executive Creative Director: Leia Rogers, Morgan Tierney Creative Director: Hans Thiessen Art Director: Ashley Visvanathan Writer: Cameron Spires Designer: Ashley Visvanathan Strategist: Aliz Tennant, Sara Lemmermeyer, Darren Yada Producer: Kyle Hicks Print Producer: Sarah Lee Associate Creative Director: Cameron Spires Chief Creative Officer: Aaron Starkman Head of Strategy: Sean McDonald Editor: Leigh O'Neill Account Director: Ida Lotfi Account Manager: Isha Kanyal Developer: Ken Malley :

One in five teens in the US cannot afford period products and one in seven Canadian teens have missed school due to lack of access to menstrual products. Yet, only a handful of provinces and states are creating legislation to address the issue. Periods for Periods was created to be a form of design activism that could visually unify the protest going on across North America, by inviting over 140 designers from across the globe to create a font made entirely of periods.