Philly Bagel Wholes

Experiential/Event - Series

2024

Rethink, Toronto/Montreal/Vancouver/New York
t: 416-583-2178
w: rethinkideas.com

Chief Creative Officer: Mike Dubrick, Aaron Starkman Executive Creative Director: Xavier Blais Associate Creative Director: Marko Pandza, Jason Kerr Writer: Marko Pandza, Brigitte Pinsonneault Art Director: Jason Kerr Chief Strategy Officer: Sean McDonald Head of Strategy: Julian Morgan Strategist: Matt Michels, Pirooz Malektojar Director of Integrated Content: Todd Harrison Associate Director of Digital Production: Kyle Hicks Digital Designer: Dustin Gamble Director of Print Production: AJ Merrick Senior Integrated Producer: Narine Artinian Studio Artist: Kostas Loukopoulos Senior Studio Artist: Carl DeVouge Studio Manager: Todd Bennett Director of Broadcast Production: Shelby Spigelman Broadcast Producer: Alex Butt Group Business Lead: Adam Ball Group Account Director: Rob Dix Account Director: Ilhaam Jiwaji, Joanna Oszczak, Catherine Mainville Account Supervisor: Jamie Flatow, Monica Ha Account Manager: Sharlyn Barahona Editorial Company: Saints Editorial Editor: Giuseppe Piccolo Executive Producer: Emily McKay Motion Graphics: Gimmick Studios VFX: Gimmick Studios Creative Director: Benoit Fortier VFX Producer: Marilou Roberge, Gabrielle Dorre Audio House: OSO Audio Creative Director: Benoit Fortier, Harry Knazan, Daenen Bramberger b>Executive Producer: Hannah Graham Senior Producer: Lauren Dobbie Engineer: Omid Geadizadeh PR Agency: Zeno Group EVP, Head of Integrated Communications: Missy Maher Senior Vice President, Media Strategy: Courtney Pischke Vice President: Alysa Winkler Senior Account Supervisor: Alexandra Goodnow Account Supervisor, Media Relations: Veronica Smith Senior Account Executive: Nicolette Stern Media Agency: Starcom, Carat Client: Philadelphia Cream Cheese, Keenan White, Kaitlin Kocsis, Anne Field

Philly teamed up with iconic bagel shops across North America to create a new, limited-edition no-hole bagel that gives fans more of what they love – bagels and big schmears of Philadelphia Cream Cheese. Philly Bagel Wholes delivered 308MM impressions across 126 placements and increased sales of Philly by 24.5% amongst our target.