Pickle Quest
Augmented & Virtual Reality - Single
2025
McKinney Canada, Toronto, ON
e: hello@mckinney.com
w: mckinney.com
Chief Creative Officer: Omid Amidi, Lyle Yetman Chief Strategy Officer: Jasmine Dadlani Group Account Director: Ryan Gardiner Associate Creative Director: Caleb McMullen, Hussein Rumaithi Group Creative Director: Jennifer MacFarlane, Will Chambliss Account Supervisor: Karah Smith Account Director: Melanie Wallace Account Manager: Caitlyn Burke Senior Social Strategist: Kyane Kleisser Executive Director, Strategy, Social Platforms: Jessica Kingman Group Strategy Director: Paddy Mangunta Project Supervisor: Izzy Piedmonte Strategy Director: Macarena Marcos Senior Strategist: Lexie Brown Social Strategist: Arvanna Smart Community Manager: Ufon Brown Managing Director: Sylvain Tron Executive Director, Production: Kara O'Halloran Director of Production: Pierre Roache Senior Producer: Delaney Collins, Bethany Novak Editor: Warren Goodwin Senior Content Creator: Perry Andre Director, Influencer: Abbey Bako Senior Influencer Marketing Manager: Jerry Kallarakkal Technical Lead: John Reposa Executive Producer: Maggie Baker Director, Business Affairs: Laura Gearino Senior Business Affairs Manager: Delores Martin Chief Marketing Officer: Bart La Count Vice President, Innovation, Activation, and Marketing: Tim Marr Director, Innovation & Activation: Patricia Pieranti Senior Manager, Social Media: Quentin McCorvey Senior Manager, Innovation & Activation: Marie Chapiron Senior Analyst, Innovation & Activation: Franck Daryl, Nana Tangpi Audio House: Grayson Music Developer: GoodGamers Client: Popeyes
Winning Entry: vimeo.com/user42180460/review/1104158580/e44d560f54
Fortnite players wear skins that reflect their interests, so when a pickle skin was released in the weeks leading up to our pickle menu launch, we knew we had found our audience. We became the first brand to turn an in-game character into our target audience, creating a quest for Fortnite players wearing this skin. Players found a 1:1 replica of a Popeyes restaurant with riddles on its walls. Influencers cracked the code, rewarding our pickle-skin wearing audience with real world menu items.