Pizza Pizza XXL Drop

Out-of-Home - Single

2025

Zulu Alpha Kilo, Toronto, ON
t: 416-777-9858
e: awards@zulualphakilo.com
w: zulualphakilo.com

Ad Agency: Zulu Alpha Kilo Chief Creative Officer: Brian Murray, Jenny Glover Associate Creative Director: Andrea Por, Christina Roche Art Director: Andrea Por Copywriter: Christina Roche Creative Director: Kevin Sato, Jonah Flynn, Michael Siegers Account Team: Tara Collins, Alex Berube, Twisha Sharma Strategist: Heather Segal, Cameron Fleming Sr. Producer: Teresa Bayley, Lena Hamady Studio Manager: Henry Eugenio Studio Artist: Sunny Jung Client: Pizza Pizza – Adrian Fuoco, Amber Winters, Ivy Yu, Raymond Luk Media Agency: Media Experts Media Team: Sarah Crouch, Lera Pogorielova, Farial Nazim, Lily Lazzara, Blake Goldring, Yolanda Fu PR Agency: spPR Production House: The Deli Director: Matt Eastman Executive Producer: Ben Robinson, Adam Palmer, Houng Ngui Line Producer: Kailey Shanque, Amy Groll Director of Photography: Simon Shohet Post-Production Company: Zulubot On Set Videographer & Photographer: Pablo Rincon Editor: Micah Rix-Hayes Online Artist: Felipe Chaparro VFX Supervisor: Felipe Chaparro Colourist: Felipe Chaparro Assistant Editor: Adrian Gluvakovich Cinematographer: Adam Griffiths Food Stylist: Michael Elliott Music & Audio Production: Circonflex Voice Director: Tim White Sound Engineer: Syndey Galbraith Composer: François-Pierre Lue

We launched Pizza Pizza's 18-inch XXL pizza with their biggest delivery ever – a special build out-of-home. Weighing 5,000-pounds, this 20-foot replica pizza box was suspended 200 feet in the air from a crane in a densely populated Toronto neighbourhood, delighting passersby and Canadians across the country. The stunt set the stage for our TV spot which aired during NHL playoffs, OOH, Meta and TikTok social videos and influencer collaborations.