Pizza Refill

Experiential/Event - Series

2024

Leo Burnett, Toronto, ON
w: leoburnett.ca

Ad Agency: Leo Burnett Toronto Chief Creative Officer: Steve Persico, Lisa Greenberg Executive Creative Director: Kohl Forsberg Creative Director: Ryan Lawrence, Andrew Hart Senior Copywriter: Layton Wu Senior Art Director: Matthew McDonald Senior Producer: Jesse Katzev, Rosanna Rassat VP, Co-Production Director: Melanie Palmer, Emma Du Boisson Chief Strategy Officer: Tahir Ahmad Group Strategy Director: Pooja Beri Senior Strategist: Aleeza Yermus Managing Director, Account Services: Natasha Dagenais Group Account Director: Scott Lyons Account Director: Graham Copestake Account Executive: Vanessa Niragira Integrated Project Manager: Jessica Rinaldi Ad Agency: Martel President: Nancy Rozender Account Manager: Ariane Gauthier Roy Account Supervisor: Catherine Salloum Yared Editor: Alexandre Lessard Senior Producer: Josée Lalonde Production Company: The Pub Productions Director: Cameron Marshall Executive Producer: Terry Theofilactidis Line Producer: Tyler Reid Director of Photography: Reid Marshall, Andrew Wilcox Post-Production Company: Leo Productions VP, Post and Print Production: Gord Cathmoir Editor: Ryan Tomka Motion Graphics: Dan Purdy Audio House: SNDWRx Creative Director: Didier Tovel Casting: Didier Tovel Composer: Colin Brown, Mike Henley Engineer: Alex Gluch Media Agency: Wavemaker Group Account Director: Dan Boem Associate Director: Shakira Moore Media Planner: Rachella Du Assistant Media Planner: Heman Madan Organic Social: Diamond Marketing SVP, Creative Director: Dave Stevenson Creative Director: Marianne Lau Copywriter: Dylan Kloek Content creator: Dylan Kloek, Kass Palter Art Director: Kass Palter Senior Digital Strategist: Natalie Legault Group Account Director: Colleen Kelly Account Executive: Alice Fortuniak PR: Edelman Vice President: Genevieve Cote Account Director: Shae Pollock Senior Account Executive: Jeene Sulaivany Client: Pizza Hut Canada Chief Brand Officer: Daniel Meynen Marketing Director: Jennifer Ligotti Associate Marketing Manager: Daniela Di Vito

Winning Entry: vimeo.com/998751085/d12f3539b5?share=copy

In a crowded and over saturated pizza market, we got the competition to help promote Pizza Hut. How? By turning an empty box from them into fresh pizza from us. The Pizza Refill was a one-day only event where people could bring in an empty pizza box from any competitor (global chains, local pizzerias, frozen pizzas) and Pizza Hut would refill it for free with its new light and airy pizza crust.