PIZZA WRMR

Experimental/Artistic - Single

2025

Leo, Toronto, ON
w: leotoronto.com

Chief Creative Officer: Steve Persico Executive Creative Director: Kohl Forsberg Associate Creative Director: Jerry Yang Copywriter: Michael Carey Group Account Director: Scott Lyons Account Director: Krzysztof Iwanicki President: Ben Tarr Managing Director: Natasha Dagenais Chief Strategy Officer: Tahir Ahmad Account Executive: Vanessa Niragira Integrated Project Manager: Jessica Rinaldi SVP, Group Strategy Director: Ryan Roberts Group Strategy Director: Pooja Beri Senior Strategist: Aleeza Yermus Executive Producer: Kali Kyriazis, Janice Rebelo, Terry Theofilactidis VP, Print and Post-Production: Gord Cathmoir Manager, Print Production and Studio: Kevin Stephen VP, Director Creative Technology: Felix Wardene Digital Project Director: Thomas Degez Web Developer: David Freedman Editor: Raquel Velasquez, Peter Guzda Motion Designer: Peter Guzda VP, Development and Communications: Richard Newman PR Lead, Publicis Groupe Canada: Sophie Prefol Production Company: The Pub Productions Director: Reid Marshall Director of Photography: Reid Marshall Food Stylist: Nicole Young Line Producer: Tyler Reid Industrial Design & 3D Printing: Objex Unlimited PR: Edelman Media Agency: Wavemaker Social Media Management: Diamond Marketing Group Client: Pizza Hut Canada President & General Manager: Daniel Meynen Chief Brand Officer: Jennifer Ligotti Marketing Director: Devon Lawrence, Neil Littler Marketing Manager: Daniela Di Vito, Amanda Ardizzi Innovation Manager: Kaela Lewis

Winning Entry: vimeo.com/1109084187/44c9b93420

We harnessed the heat of a PS5 to create the hottest console upgrade of the year: The Pizza Hut PIZZA WRMR. It's a one of a kind, open-source, 3D printable innovation that turns your console into a convection pizza oven – channeling hot air coming out of a PS5 into a custom enclosure to keep pies at the perfect temperature, and positioning Pizza Hut as the go-to pizza place for gamers.